Does your website annoy users?

When you think about it, having an organised, clearly laid out, labelled and easy-to-navigate website is really simply common courtesy to your clients.

After all, you wouldn't invite your clients to your office if it was a complete mess, would you? So why risk the same damage to your reputation and brand image with a messy, disorganised, incoherent website.

There are many ways to upset a customer or potential customer as they navigate through your site. Here are a few to keep in mind and avoid at all costs.

Fluff

You have a website chock to the brim with beautifully sounding prose, but it's not really saying anything. It's simply fluff used to add length. Don't fall into this trap. The requirement of a website is that it should have minimal text because no-one wants to read. It should be scannable for specific information, so create lots of sub headings and bullet points and ensure each section of text is kept short. Customers today are increasingly marketing savvy. They know when they are being given fluff and they are becoming blind to it. Don't waste their time, just give them the facts.

Amateur design

Don't set up your business site on one of these free to host sites. You will end up with a user unfriendly website address which won't look professional, and your site design will also be unprofessional. It's worth investing the money to have a professional web designer do it for you. After all, you have your image to think of.

Continue Reading Does your website annoy users?